How American Giant got buy-in from its supply chain before its customers
Andrew Adam Newman / 08.18.2022
We’ve all seen “Made in USA” stamps on products from footballs to coolers, but it takes a lot to be able to make that kind of claim. What does it mean to be American-made?
It’s not easy—or cheap—to manufacture products in America, but as US companies face supply-chain tumult, many are evaluating how to bring their manufacturing home.
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Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.